The Window of Opportunity

The Maginley Report – By Matt Maginley

The Window of Opportunity

 

Matt Maginley

Matt Maginley

When President Obama won the Presidential election in 2008 it seemed as though the entire country came together to vote him into office. Consider this: he won nine states that were won by Bush in 2004 by a margin with 1.2 million votes. He won North Carolina by 13,000 votes.

A small number of people pursuing a desired outcome enthusiastically can determine the outcome of an election in a district or precinct.

The window of opportunity can be as short as a few days or even a few hours in order to mobilize a swing vote using a cell phone camera, uploading to YouTube, posting Facebook, re-tweeting on Twitter, virally sending it through email and texting at the polls.

There is more to this than internet marketing, or social media. Considering that more people have cell phones in India than have toilets, it is obvious that there is a new agenda and a new desired outcome that is going to be documented by the internet and social media sites. There is an understanding that not only is it necessary to have knowledge to have power, but to be able to communicate that knowledge.

Marketers are craftily trying to cooperate and join or steer the dialogue towards a brand message and are adding to the noise and the clutter with more messages, more tracking and more analytics. Customer service is the only unique selling proposition as we try to keep up with real-time performance analytics.

The window of opportunity is now. Take the risk, be bold, follow your dream, put a stake in the ground, and take action. In the near future every book ever published will be available online and there will be streaming live video explaining nearly every process, in multiple languages.

The knowledge is available and now we set upon the task of communicating it one to one , and one to many around the world, country by country, neighborhood by neighborhood.

 

About Matt Maginley:  Matt Maginley has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing.  Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.

 

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Transitions, Change and Transformation

The Maginley Report – By Matt Maginley

Transitions, Change and Transformation 

 

Matt Maginley

Matt Maginley

This month I contemplated a topic that reflected the current state of the world and how today’s students have the resources to meet the challenge of creating solutions by being “agents of change.”

 

Many times we hear about a person “reinventing themselves” – an actor creating a new role, a musician performing in a new genre, or a businessperson changing careers. These kinds of changes are necessary to live a full and balanced life as well as to meet the needs of a changing world. Today we look at 5 things that make a successful “agent of change”.

 

 

5. Manage Time

As an individual, one of my day to day responsibilities is to meet deadlines, project due dates and quarterly and annual performance benchmarks. The ability to meet these challenges and to be successful depends on how well time is managed during the day. It is no secret that a prepared mind is more readily able to learn – in business a prepared and well managed business process is able to take advantage of opportunity. Having control over how time is spent and what parts of the process consume your time enables you to make decisions and do the kind of forward planning that attract opportunity. However, it is the ability to transition from what you are currently doing to a new project, situation, circumstance and yes, problem, that people have difficulty recognizing, assessing and developing new skills.

 

4. Take Action

As a student of any discipline, one’s mind is opened up to new ways of thinking, and new possibilities and models of process. Although it is exciting to explore new ideas and to put them into practice, some people fear “not being ready”, or “needing the right time” to fully get involved in trying out that new idea. The word “entrepreneur” as you may already know comes from the French words “entre” + “prendre” which translated in English means “undertake”. The idea of being an entrepreneur has in it the notion of having some preparation but the willingness to “take on the work.” Many things in the world that we enjoy and even rely upon were once ideas that had to have someone undertake the work to bring them fully through into development. Depending on the work at hand, development of one kind of idea may take longer than another. Also, ultimate success will have different benchmarks e.g. funding, degree, grant, employment, IPO. The main point is to have that “burning desire” and to take action, no matter how imperfect, and do the work that others are not.

 

3. Have a Plan and See it Through

One of my clients has the propensity to constantly call me and tell me about a new deal that he has written that will bring him in lots of new business. Invariably it is something that is not entirely new, but an addition to a project that he has been working on that has not been as successful as he has planned. Rather than see the plan through and realize that it may not be successful – the tendency is to stay with the project and “reinvent it” without completing the initial project process and thereby know exactly where the problem lies.

 

2. Keep it Simple

Sometimes making a few simple tweaks will get the desired results without undergoing massive overhaul. If you decide on massive overhaul, remember 3. 4. and 5.

 

1. Understand Today’s Technology

My clients are multi-billion dollar telecommunications and media companies, brand and campaign managers, individual small business owners, entrepreneurs and business people. They all struggle with one or more of these aspects of technology: content, media, and connectivity.

 

If you are using social media sites, blogging, texting, emailing, downloading, uploading and editing media you have no issue with content, media and connectivity – you probably just wish you could do more, do it faster and cheaper.

 

Content can be created, and combined at the click of a mouse to inform, educate and sell. A creative process for a political campaign can be achieved in a matter of hours rather than days and weeks.

 

Digital media can flow from a TV to a PC to a mobile phone – and back again and wind up on a blog, to ultimately end up on the TV again – transformed without having to go through the gate keeping process that would block it from viewer ship.

 

Connectivity is extended using Wi-Fi and hot spots to the extent that people are texting while driving en route to one of the many ubiquitous “hotspots.”

 

Successful “agents of change” speed the delivery of information, creating knowledge, decreasing risk in decision-making. Businesses slow to upgrade to the newest technology platforms lag. Once they can experience the increased productivity of using the latest technology, they do everything they can to incorporate it into their business process.

 

Conclusion and Outlook

Apart from the internal mindset of a person – their values, beliefs and vision – and the overall state of mind of a person – to be a successful “agent of change” requires recognizing , assessing and developing strategies to transition and transform use of the latest technology.

 

Individuals who can recognize what benefits technology can bring, assess the expense vs. profit of the use of the technology, can develop competitive changes in the marketplace for their product or service.

 

About Matt Maginley:  Matt Maginley has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing.  Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.

 

Why We Blog

The Maginley Report – By Matt Maginley

Why We Blog

 

Matt Maginley

Matt Maginley

Blogging satisfies the natural urge we have to buy a souvenir while we are on vacation or bring back a shell from the seashore or plant a flower in the yard. We are stating in a way that, “I am here, and I give life meaning by being here and doing this.”

 

Websites have evolved from being static like a brochure, to having the wow factor of Flash animation. Now sites are mobile with video upload capability from our cell phone.

 

Your blog can be anything you want it to be – it can be your main site, it can sell something, it can be a membership site and generate revenue, it can be a portal to a vast library of information stored on your server – or it can just be a journal of musings and ideas not meant for the world to see, but published for the world to see should it care it to.

 

Blogging for Fun

I started using WordPress Themes about a year ago. I have some blogs on Blogpost , and Blogger of course, I even Vlog – (video Blog) on You Tube or started to until I got too self conscious.

 

I’ve found that there are many great themes on available for free or for a small contribution that can actually inspire me to write and think of new ideas. It is this flexibility and adaptability to a person’s mood that makes blogging so much fun.

 

If the whole idea is to stir up controversy and get people to read what you write, well folks may not be that interested in what you write. And that is ok. And maybe there it is- you can publish automatically, anonymously if you like, without needing permission or an editor.

 

 

Blogging for Profit

Having working in media, marketing and advertising my entire life, there is a tendency for me to evaluate and have a perspective of forms of communication as they relate to monetization. For some people this is just what the doctor ordered because it seem like every time I turn around it seem like everybody wants to know “How to make money on the Web. It is really quite easy to do – one sells things directly to interested end users. The actual blueprint of the process is scientific as it relates to certain behaviors – but the behaviors aren’t that complicated.

 

Blogging for profit is all about attracting an audience to you point of view as it expressed on your blog and then being connected to a product or service that is desired by those who are attracted to that point of view. There is an endless list of goods and services that are researched on the web, and discussed in video , ebooks and blogs to give the marketplace a perspective to separate the wheat from the chaff.

 

Once we connect our own point of view and recommendation about something to a blog we have just given a testimonial to another person that says, “I’m like you, I needed this, and tried it and here is what happened.” To blog correctly for profit, it has to have the voice of a friend talking to a friend who asks, “have you tried that new restaurant.” Or “did you see that movie that just came out? ” You’re going to eat someplace and as long as the testimonial is not “I got food-poisoning.” even a tepid response might give you enough moxie to go anyway – or if you really, really like that actor/actress and the critics panned the film – you still would go – just maybe with slightly lowered expectations.

 

 

Tools of the Blogger

I mentioned WordPress, Blogger, BlogSpot to name just three free places to set up a blog. Of course you can host your own blog under your own URL. The advantage of this is that you have your own dedicated website name or URL attached to your work and you can set up your own email account with that URL. For example: my website is http://www.maginley.info and it is built from blog template that works with WordPress. My email is set up so that anything preceded by the URL, info@maginley.info, sales@maginley.info and matt@maginley.info.

 

Doing business with a website and an email account with an actual email address from the website has a tone of commitment, stability and reliability.

 

One reason I like to use WordPress is due to the availability of plug-ins. These are pieces of script that add function as and automate certain aspects of blogging. For example, you can write a whole year’s worth of articles, and have them posted to your blog one by one each day. There are plug-ins to optimize your blog for search engines and the list goes on and on.

 

 

Conclusion

Blogging for profit requires an authentic voice, knowledge and expertise, and the ability to be brief. Blogging is meant to be a dialogue – it is supposed to invite a response. Unfortunately, brevity is not something that I have a gift for; I tend to be wordy, verbose, and way too conversational to be of interest to anyone but myself. Blogging is all about the reader – not the writer – it’s like being the host or hostess at a party – the job is to get the ball rolling and then make sure snacks are passed around, and beverages are available to keep everyone chatty -you get the idea – so get blogging.

 

 

About Matt Maginley:  Matt Maginley has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing.  Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.

 

Social Media: As You Sow, So Shall You Reap

The Maginley Report – By Matt Maginley

Social Media:  As You Sow, So Shall You Reap

 

Matt Maginley

Matt Maginley

“Social Media: As You Sow, So Shall You Reap”
In last month’s report we left off with summarizing being able to do
the inside job and  get leverage on one’s self by creating that
successful state of mind. The order of steps that I alluded to goes as
follows:

feeling > thinking> acting > behaving >habits >character

When I feel a certain way or believe something, it will affect my
attitude and thinking. This in turn controls my actions and my overall
behavior. Over time, those are my habits and over more time it is my
character. You ever hear the phrase “watch what they do not what they
say?” or “the road to hell is paved with good intentions?”. It means
that the little things that we do actually create the momentum of who
we are and what we can achieve.

Social media is a way to see this up close because: 1) generally we
interact with feeling and when we feel strongly about something 2)
there are other behaviors at play that can come to light and 3) the
sum total of this behavior is what over time people see as the nature
of our character and respond.

For the first time in social history, there are instantaneous ways to
get public feedback on anything either anonymously or within a tight
social group to validate, vindicate or dismiss that which we maybe
held on to privately. Rather than react based on a  feeling or whim,
take the time to make sure it is within your character to respond –
otherwise in time one may find new characteristics that have bubbled
to the surface that have nothing to do with the person but having more
to do with the social environment.

In my line of work, advertising and media, the next biggest thing is
social media because marketers believe it provides unconditional
access to the end-user and their community. Marketers have learned the
hard way that advertising still has a permission structure built into
it and the medium is still the message.

However, this can be a big opportunity for the savvy entrepreneur who
has some level of conversation within a social community and wishes to
affiliate themselves with a product or service and market it. Recently
the FTC has pointed out that bloggers need to reveal if they have been
compensated for saying something positive about a product. The blogger
can still have all kinds of affiliate links and Adsense ads on their
site in the meantime and market and monetize their efforts.

For example : your Facebook account , Twitter account, and blog, all
create a community with ongoing conversations. Marketers are just
learning that they can enter the conversation and share their voice,
but that the social collateral that is exchanged has to be authentic,
and represent a true contribution to what is being discussed.

In a wider context, mainstream media focuses on talking points thus
making all news gateways collapse around the same points of view and
analysis. This generic outcome is the bastion of large package goods
advertisers as it appeals to the widest audience and increases reach.
But in the new media world this appeal has many  individual
conversations occurring simultaneously – tapping into this is what the
promise of social media is for marketers, and the next frontier.

 

About the author:  Matt Maginley has over 20 years of experience in

establishing media and communication strategies in B2B and consumer

marketing.  Matt has worked with major brands like American Express,

Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed

Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.

How to Get What You Want

The Maginley Report – By Matt Maginley

How to Get What You Want

Matt Maginley

Matt Maginley

This month the Maginley Report discusses the art and science of getting what you want. Eventually, it all comes down to getting what you want from life and that comes down to getting what you want from another person. The art of getting what you want has to do with the inside job of formulating the vision of what your goals are. The science has to do with taking action and the power of persuasion.

Selected Readings:
Personal Power – Anthony Robbins
Think and Grow Rich – Napoleon Hill
The Great Formula – Mark Joyner
The Irresistible Offer – Mark Joyner
How to Win Friends and Influence People – Andrew Carnegie
The Science of the Mind – Ernst Holmes
Confessions of an Advertising Man – David Ogilvy

THE INSIDE JOB
The mere act of writing down goals has been shown to increase performance and goal achievement. However, performance increases dramatically when the there is a time table or schedule of actions connected to the goal, and when the results are measured against some kind of benchmark. Only that which is measured can be improved upon.

Example: English literature – Shakespeare 201 – 8 plays will be read reviewed and critiqued. You will need to write a 10 to 12 page report on each one and a final 20 page report on one of two plays selected by the professor. Goal : grade of A

Unless I break down specifically how many pages I will read each day, and create an outline for the paper, and schedule the time to write my draft and then a re-write the mechanics of the work simply won’t get done. However, to get an A from one of the foremost experts in Shakespeare at this particular university, it may mean additional reading and analysis to illuminate historical, social and cultural contexts of my own particular original thought. Factoring in and scheduling that time as well is the extra effort to create the state of mind of doing the work to present an “A” paper.

CREATING THE STATE OF MIND
“The man can achieve what the mind can conceive”

The key to achievement is to link the state of mind of where you want to be with what you are doing now. Think of a time where you achieved an A on a paper or any other achievement that made you feel good. What did that feel like? To get yourself into that state of mind you might associate some music with that…so go ahead play that music for a bit, dance around , too. The idea is that once your body feels the goodness of the state of success, your state of mind follows it. Now you have the leverage to block out the distractions to focus on your goals, and when it is time to do the work, you have a way to trigger the state of mind again that is based on achievement and success.

NEXT STEPS
Where else can we apply this ? Perhaps there is a new car you want to buy? Or a new job that you want ? What personal achievements and successes can we recall to do we have that can help us create a state of mind to help us with goal setting?

THE SCIENCE OF PERSUASION

Note : If what I am about to say sounds in anyway cold and calculating, it is not intended to. Realize that I’ve worked 20 years in advertising and media and I’m just telling it like it is. I’ve seen kids right out of college go on to become Presidents of major entertainment companies based on some of this information that I’m about to share with you.

Andrew Carnegie points out that people are more likely to do business with their friends. A friend is someone that we basically like, and who likes us. Acting friendly is part of the persuasion process.

The mere act of remembering a person’s name, and asking about some details about their likes and interests are easy and natural things to do that are overlooked.  You have to be interested in them first, if they are going to listen to what it is you are going to ask of them. This does not mean to give them the 3rd degree and then blast them with your demand. There is a difference in being truly interested and being manipulative.

Example: To say to a professor that you enjoy their course, find their lectures stimulating and challenging and look forward to getting their comments back on the paper that you’re turning in, and that you worked hard on it and you hope it is an “A” paper is effective… to go on to say that you read one of their books/articles/papers (and you truly have) indicates an interest in them and their work. Is there an “aha” moment?

By the way , If you don’t get the coveted “A” by all means seek out the professor during office hours and ask “what could I have done to get this from a B or C to and A?” – and then after they say what it is , confirm it by echoing it back, ” so better organization, more examples, clearer analysis” or whatever it is . If you don’t understand say so and ask for a specific example. The idea here is to not argue the grade, but to gain the insight as to how the grade was given. You may think that you are a literary genius, and you may well be, but if the professor has not recognized this, or does not appreciate your wit, double entendres and references , if you want the “A” – just ask – they will tell you.

About the author:  Matt Maginley has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing. Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.

Hispanic Culture and Social Media

By Matt Maginley

Corporate Advertising Executive and Marketing and Advertising Expert

Hispanics Energize Markets

Matt Maginley

Matt Maginley

In this  “Special Report” we are taking a look at the Hispanic culture from the perspective of marketing and business development.  You will be able to apply this as a model to other target markets as well.

As you may already be aware, the Hispanic population is one the fastest growing segments in the marketplace. As a entrepreneur, addressing a market’s need by understanding the motivation, habits and desires of the end-user is essential. I follow a three step process to make sure I have all of the information to make good planning and strategic decisions that will effect my bottom-line.  I call it “RAD” , which stands for Recognize, Assess, and Develop.

 

 

 

Recognition

Research of the market that tells me who is buying , how old they are , where they live, when and what they buy and in what quantity is the “recognition” phase. If you can get your hands on it sources are diverse , Forrester, eMarketer, Terra Networks, TNS,  and Comscore. If you are dealing with a “hyperlocal” situation where a certain language is more prevalent you can do your own market research by setting up a small focus group and asking questions. You’d be surprised what insight you can get from a person if you ask them how they feel about such and such.

Here are the TOP TEN THINGS ABOUT THE LATINO MARKET[1]

  1. Hispanics are connecting twice as fast to the web as the general market (14% growth vs. 7%) adding over a million users per year. In 2008, 23 million Hispanics were online, about 52% of the Hispanic population.
  2. You can target the Hispanic middle class online as 88% of Hispanics with a household income of $50,000 + are online buying technology, consumer electronics, financial services and travel
  3. Young Hispanics are early adopters of mobile technology .
  4. Value over prices drive Hispanic technology buying.
  5. Roughly half of the Hispanics online prefer Spanish and relate to culturally relevant content.
  6. Hispanics are energetic when it comes to creating and interacting online. Providing resources to encourage interactivity and creativity is a good way to create a bond.
  7. Entertainment content is the main appeal for the Hispanic online end user.
  8. Hispanics drive online social activity.
  9. Hispanics spend nearly twice as much time online and with a technology device as the general population.
  10. Hispanic online landscape is less crowded and there is a larger growth potential for early movers to capture the hearts and minds of these consumers.

Hispanics : The New America[2]

We’re going to cover an issue that might get people a little upset but as I always say to my Mom , “It is what it is.”  Lets talk about race for a minute. First thing is I have light skin but I have always been “Black”. Back in the day it was more political than anything so I grew an Afro to make it legit.  So here’s the question: “What race are Hispanics?”

It isn’t so much a question of Race but of ‘ethnicity’ . They can be Asian, Black, Pacific Islander, White, Native American, or any combination of two or more of these. The Latino community is nothing short of a genetic kaleidoscope. The answer to the question is, “Any of the above.” Even the Census Bureau has stated that “Hispanics can be of any race, any ancestry, any country of origin.”

The headline is “The New America” –  which in the ASSESSMENT part of “R.A.D.” suggests that America is becoming more multicultural as time goes on.  I have a theory about this, supported in part with anthropological and archaeological evidence, but not that much so enjoy.

Around 10,000 years ago the nomadic people of North and South America, probably roamed freely following the bison herds. There is also evidence that you could follow the coast from the Aleutians all the way past the coastal ranges of what is now California, and past Mexico into Central and South America. In a nutshell, the Americas was always multicultural its just that the development of the indigenous people took a little bit longer than what perhaps the European settlers were able to accomplish in a shorter period of time.

Development : Social Media

Following the “R.A.D.”  process we have discussed “recognition, assessment and now development.”

As we find new markets, driven by culture , ethnicity, a need or burning desire, the mere work of scientific quantification leaves out the important human element that is at the core of sales, marketing and business.  This may be why here is a sudden apparent interest in all things social. The irony is that while all of these social media plays are being created marketers and advertisers are trying to sell in these environments more than they are trying to learn from them.

For example: and this is a true story – my son and a friend  when he was 11, created a game and by using free forum software has 3,000+ members signed up. A marketer’s dream, and a father’s nightmare.  I am going through helping him post his terms of service, disclaimer so I don’t wind up getting sued.  Here’s the thing : he wanted to monetize the site, but not irritate his members. Here’s what I learned as we discussed how to do that.

THE HEART OF THE MATTER – Join  the existing conversation

The social media context is like showing up at a party, the possibility of meeting new friends but how to “break the ice”? Marketers seem to want to barge in loud and obnoxious, and really out of touch – with the goal of seduction and even larceny in their hearts.  Maybe a little harsh – but the heart of the matter is that one has to recognize, assess and join the existing conversation. To do this we have to listen first, then speak.

WEAR YOUR HEART ON YOUR SLEEVE

Authenticity is natural, emotional and has a distinct voice. Joining or initiating in the social context requires confidence as opposed to arrogance. To take a position is different than to stand by it. Do unto others is what comes to mind.

BE THE STORYTELLER

Whatever the market, Hispanic , Korean, or otherwise, in a multi-ethnic world it is our individual stories that are of interest and the way we tell them.  What binds us together is that we will form the world of that story in our minds and relate to it with our hearts, identify with the people and be drawn closer to the social relationship of  all mankind.

Once that is established then with trust we are open to hear your offer.

CONCLUSION

We started talking about the Hispanic market and through the analysis caught ourselves moving closer to the idea that in a multi-ethnic society it is more about opening doors and minds, than creating silos and territories that can be controlled. The  best tools for this are the social media tools that allow the end user to define and create the topics and areas of interest. The idea of monetizing these areas will happen naturally if the marketer is listening and providing for the needs of the end user.

About Matt Maginley:  Matt Maginley currently serves as President of a major political spot cable placement and rep firm.  Matt has over 20 years of experience working professionally in advertising and media, with and for Fortune 500 companies like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX, establishing media and communication strategies in B2B and consumer marketing.


[1]  For additional details refer to 10 Things You Should Know About U.S. Hispanics by Alvaro    CabreraAlvaro Cabrera is executive director of integration at Dieste, Inc. Cabrera leads the agency’s interception vision, working with some of the world’s leading brands. Formerly from Spain’s advertising industry, Cabrera created and led the alternative communications department at BBDO Contrapunto for four years. Under his direction, his team won international industry awards from Cannes, FIAP, and el Sol, including Grand Prix awards. He created campaigns for leading brands such as Jeep, Google, General Electric and Dodge. Reach him here

[2]   For more information please check : the Pew Hispanic Center Report 2009

Introducing the Maginley Report

By Matt Maginley

Corporate Advertising Executive and Marketing and Advertising Expert

 

Matt Maginley

Matt Maginley

The purpose of the Maginley Report is to illuminate ideas that lead to the fulfillment of the potential of college students and recent graduates as they “enter the workplace.” I put that in quotes because everyone is essentially “already in the workplace” to afford going to college in the first place.

Initially, I discussed with the editor of The College World Reporter that I would focus primarily on ideas for those who like to think outside the box, want to redesign the box and who question the reason of why there is a box. For that reason I will focus on what is known as “entrepreneurship”, derived the French as I’ve understood it “to-undertake-doing”. The reason is that I’ve believed that the reason we go to college is to fulfill our dreams, but some of our dreams do not have clear path to achievement. To realize the dream we have to “undertake” the process of that achievement.

It is my goal to foster your business development and goal fulfillment whether you are seeking to work in the professional fields such as law and medicine, or have a burning desire to run your own business and be an entrepreneur.

With all of that said, the scope of my reports will be broadened to include many of the works of successful business managers whom you will no doubt recognize, hopefully, from many of your own readings. Keep in mind that as an entrepreneur you will have to study and work harder and to create the self discipline and structure to enjoy the advantages of owning your own business. That business could be anything from working in public life as an elected official, to a doctor, lawyer or teacher, or running an entertainment company.

Our scope will also include communications and the value of being a person who can convey an idea clearly and persuading others to follow your lead.

This report is a forum for passing along these ideas, and also getting other professionals to weigh in along the way.

My qualifications other than a desire to help is that I once was a recent graduate looking for my first big job after graduating college, and after 20 years working professionally in advertising and media, with and for Fortune 500 companies, as well as running my own consulting business, there are few things that I discovered along the way … things about people, work and business and the art and science of getting what you want.

 

About Matt Maginley:  Matt Maginley currently serves as President of a major political spot cable placement and rep firm.  Matt has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing. Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.